# What is ReviewPine?

ReviewPine takes the reviews customers already left on your **Google Business Profile** and shows them on your own website, in a design that matches your brand. Visitors see real, verified praise at the exact moment they are deciding whether to call, book or buy.

## What you get

- **Review widgets** in five layouts: Slider, Grid, List, Sidebar and Badge, each in light and dark.
- **A full customiser** for colours, fonts, corners, card style, header, which reviews show and in what order.
- **One line of code** that works on WordPress, Shopify, Wix, Squarespace, Webflow and any HTML page.
- **A dashboard** that turns your reviews into useful numbers: rating, new reviews, what customers praise and what needs attention.
- **A "Write a review" button** that opens Google's review form for your business, so happy customers can add a new review in two taps.

## How it works

1. You paste your business's Google Maps link. We find your listing and import its reviews.
2. You pick a ready-made layout and adjust it until it looks right.
3. You copy the embed code into your website. The widget appears with your reviews.

After that, any change you save in the customiser shows on your website straight away. You never need to touch the code again.

## Who it is for

- **Local businesses**: clinics, salons, restaurants, coaching centres, shops, hotels and service providers.
- **Businesses without a shopfront**, such as plumbers, tutors and consultants who visit customers (see [service-area businesses](/businesses/service-area-businesses)).
- **Agencies and multi-location brands** managing several Google profiles from one account.

## What it does not do

- It never changes, hides or deletes anything on Google. Your reviews stay exactly where they are.
- It does not write, edit or invent reviews. Every review shown is a real Google review with its author's name.
- It does not track your website visitors or set cookies. See [privacy for your visitors](/account/visitor-privacy).

> **Tip:** Want to see it before signing up? Open the [live playground](https://reviewpine.com/playground) and try every design option on sample reviews.

Source: https://docs.reviewpine.com/getting-started/what-is-brand